BIBA (ethnic apparel brand) launched a digital campaign #EqualWorldStartsWithYou, on Women's Day 2020. The idea was to highlight of ‘how big changes begin with the small steps you’. We strategically created 3 ten second Facebook Thumbstoppers (you tell a story in 10 sec; no audio, only visual). As a result, the brand saw a significant increase in their social media engagement, with the video receiving over 2 million views within a few days of the launch. 

Campaign Feature: https://www.exchange4media.com/advertising-news/bibas-digital-campaign-equalworldstartswithyou-crosses-2-million-views-in-3-days-103307.html